Jacob & Co. Bugatti Tourbillon: A Revolution in Design Fusion
Jacob & Co.’s new creation takes the car + swiss replica watches partnership to an unprecedented level of synergy.
“I don’t want to be a product of my environment. I want my environment to be a product of me.” This is a line spoken by one of my favorite characters, Frank Costello (played by Jack Nicholson) in Martin Scorsese’s 2006 film The Departed. It could just as well have been spoken by Jacob Arabo, who through sheer force of will, tenacity, relentless drive and a flair for design has built one of the most exciting watch brands on the planet. While other brands have made their mark in the rarefied environments of watch enthusiast gatherings, Jacob & Co. has spent the last few years establishing itself as the king of the horological world in one undisputed area: the red carpet.
Whether at the Met Gala, the Oscars or countless movie premieres, Jacobs’ loyal fans such as Conor McGregor, Matthew McConaughey and Rihanna can be seen wearing a Jacobs company’s fine watches on their wrists, or like bad girl Reilly, wearing a watch around her neck at the Louis Vuitton show in Paris. As such, Jacobs’s environment – ​​that of a world superstar – does seem to be a product of who he is. Yet, beneath all this glittering exterior lies his true horological ambitions. It’s not the traditional Geneva Seal, swan-neck regulators or cloisonné enamel, but he has forged his own path, and let’s just say he has pushed complications in new and unknown directions, creating fantastic watches with a unique contemporary style of mechanical art.
